Whenever a new marketing opportunity, like Genesis Pure, presents itself, the buzz around it is huge.

Genesis Pure is a company that sells “pure health products” and word is that the products are great. But does that make for a good company to invest money in? Let’s find out.

Genesis Pure: The Company

GenesisPure.com formed from the merger of two wellness companies—Genesis Today and Goyin. Lindsey Duncan (I hesitate to use the prefix “Dr.” because I like to reserve it for medical doctors) is the brain behind the company, which makes several product lines—system cleansing products, super fruits, weight loss products, and supplements, to name a few.

The way it works is pretty much like a regular MLM—with plenty of extra perks thrown in. The company promises active internet leads, so that “you can leave your friends and family alone”! Launched in September 2009, GenesisPure looks like it is on track for growth.

GenesisPure.com: The Plus

The biggest positive that Genesis Pure has going for it is the fact that it is new. That translates into big bucks for marketers. The company also promises to set you up with an internet marketing system with actual leads for sales.

Genesis Pure is an international company that works in several countries, including Korea, Australia, and the U.K. So Genesis Pure is certainly not a scam. The products are packaged very attractively and look like they justify the price point.

Plus, there are six ways you can earn money through the Genesis Pure opportunity.

GenesisPure.com: The Not-So-Good

It seems like there’s not much to hate about Genesis Pure, but there are some aspects of the business that seem to be glossed over. For one, you can realistically see substantial income only if you invest substantially in it.

For, although there are six ways of making income through the GenesisPure.com plan, most of them require you to maintain sales of at least three cases of product per month. And that’s for the minimum level of rewards. The six ways of revenue are pretty confusing, though, and seem mired in jargon—hopefully, the Independent Business Owners will be able to actually break it down better.

Also, although the company promises internet marketing leads and set up, it soon becomes obvious that MLM thrives on direct sales, and while internet marketing might give you some leads, your primary asset will be your word-of-mouth publicity.

Plus, is now a good time for marketing a high price-point wellness product? Something to think about.

Genesis Pure: To Join or Not to Join

The company is solid, the business processes transparent, and the opportunity is new. If you are a good salesperson with the capacity to bring in lots of people into your fold, this business gets a thumbs up! But be prepared for some investment, to see good returns.