GeneWize.com is an arm of genetic research company GeneLink. It markets wellness products that it claims is personalized based on a DNA assessment conducted using a simple cheek swab. As the products are from the stables of a scientific research company, GeneWize.com has created a lot of buzz in the wellness market. Let’s find out more about whether GeneWize.com holds up to scrutiny.

GeneWize.com: How It Works

GeneWize.com is a multi-level marketing company. While the company is also planning to launch some retail and sales to medical practitioners in the future, it is currently a multi-level marketing product.

GeneWize.com is a binary-type MLM,, so that every distributor has a left and a right team. You receive all sorts of commissions and bonuses based on the sales and size of your teams. For example, you receive a two-team bonus off the sales of your weaker team. If you enroll four members on autoship, you also get your product free.

There are many details to the GeneWize.com compensation plan. GeneWize.com also offers you a website that you can use to receive and process orders.

Let’s now look at exactly what the company sells.

GeneWize.com: What It Sells

GeneWize.com claims to sell customized wellness products for health and the skin, based on your individual DNA. To get started with GeneWize.com, a person can take the DNA Aging Assessment Test—for health and the skin. The results of the DNA assessments—whether skin or aging—will determine the type of supplements that are recommended. The company also offers generic wellness nutritional supplements.

The DNA Assessment costs $225, and includes a Healthy Aging and a Healthy Skin Aging report.

After the assessment, products custom-made to the results of the DNA test are recommended. GeneWize.com products are estimated to retail at $3-$4 per day per person. Right now, the range of products is limited to supplements and serums to improve general and skin health.

While the testimonials refer to people feeling “stronger, more energetic, and getting more sleep,” the claims are not verified.

GeneWize.com: What’s the Start-Up Cost?

As a GeneWzie.com affiliate, you can sign up for one of many options. Your start-up kit will cost $59 or $99 (plus shipping and handling) depending on the features you want to add. You can then select the package that you want to sign up for. Packages range from $225 (retail price) for just a DNA Assessment to $228 per month for a package that includes the DNA Assessment, and a month’s value of personalized supplements and skin repair serum.

GeneWize.com: The Bottom Line

The claim of the company is that GeneWize.com focuses on finding new and better ways to help people look better, feel better, and live longer, healthier lives.

In the end, all the science behind GeneWize.com and the buzz around gene research notwithstanding, GeneWize.com is a multi-level marketing company that depends on the talent of its salespeople to get its products out there.

How has GeneWize worked for you? Post your experience below!