More importantly, it promotes the idea that this information is free.

The main page features a simple layout with no real navigation. In fact the only way to get anywhere on the site is to either scroll down through a list of testimonials or fill out a small form that asks for your full name and e-mail address.

Once you push the “ACTIVATE My FREE Membership” button, your browser takes you to a longer form that requests more personal information including your telephone number. I was able to sign up without my phone number, so at least that information doesn’t seem to be required.

On the home page there is also a two-minute and thirteen-second explanatory video that explains what the traffic plan can do for you. The video is fairly static and features a shot of the top left portion of the main page and a voice over by someone named “Franco”.

A Google search revealed that Franco, in all probability, is Franco Gonzalez who is an associate with Bob DeCecco and Jeff Long. Both DeCecco and Long are listed on the Better Business Bureau’s overview of the company as the owner and manager, respectively. Mr. Gonzalez is not listed on the BBB’s review.

As I dug a bit deeper, I discovered some discourse on theTRAFFICPLAN.com on a blog site run by G. Wayne Clayton, a self-proclaimed expert on social marketing who is touted as one of the “50 Most Powerful and Influential Men in Social Media”. His overview placed an overall positive spin on theTRAFFICPLAN.com.

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At this point, my thoughts were that theTRAFFICplan.com is probably a legitimate way to help people with Multi-Level Marketing, list building, and using the power of social media to market their products.

A bit more digging revealed that Mr. Clayton appears to have a vested interest in the company because he writes on a site called trafficplanpro.com, which seems to be loosely affiliated with theTRAFFICPLAN.com.

This question still remains, though…

Is theTRAFFICPLAN.com a legitimate viral marketing, list building, training site?

At first blush, theTRAFFICPLAN.com does offer free information on how to leverage social media for list building and marketing purposes. However, this level of information is readily accessible through a simple Google search.

In order to get “Premier Membership”, though, there is a fee. Unfortunately, theTRAFFICPLAN.com doesn’t appear to be accepting anymore “premier members”.

For the record, theTRAFFICPLAN.com and its parent company Tricubed, LLC are not accredited by the BBB. The reliability report offered by the BBB gives Tricubed, LLC a “B+” rating.

TheTRAFFICPLAN.com is a site that will appeal to Multi-Level Marketers…

And anyone who is interested in a business venture that is a “No Brainer” or those who are interested in “Crazy Marketing Strategies”. These are phrases used by premier members who are apparently seeing large sums of money magically appear in their bank accounts from this plan.

What do you think? Is TheTRAFFICplan.com a scam? Post your review below.